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Giovanni Martínez
Product Design & Strategy

I untangle complex systems into clear, intuitive software

18+ years across fintech and enterprise SaaS, working where product ownership meets design — from core banking for 2M+ clients to enterprise governance platforms.

About Me

Guiding products from ambiguity to execution

Eighteen years scaling products across fintech, B2B SaaS, and enterprise platforms — core banking systems serving 2M+ clients, a three-company post-merger consolidation, a marketplace grown to 10,000 daily users. In recent years, my work has leaned toward product ownership: framing the problem, shaping the roadmap, and aligning the teams who have to build it.

I thrive in the "messy middle" of product development: distilling fragmented data into clear insights, making critical trade-offs when there's no perfect answer, and determining the right thing to build, shipping high-utility software that works for the people who rely on it.

I use AI-driven workflows to compress discovery, problem framing, and early ideation — validating product decisions in days rather than weeks. Every output still gets cross-referenced against real client data before it earns a place in a solution.

Use Cases

Bank of Chile: MiPass App Redesign; Scaling 2FA for Enterprise Users

Bank of Chile: MiPass App Redesign; Scaling 2FA for Enterprise Users

Case study write-up in progress — coming in a later pass.

Bank of Chile: Modernizing Term Deposits for Corporate & Retail Banking

Bank of Chile: Modernizing Term Deposits for Corporate & Retail Banking

Case study write-up in progress — coming in a later pass.

Bank of Chile: Modernizing ATM Interactions for Accessible Self-Service

Bank of Chile: Modernizing ATM Interactions for Accessible Self-Service

Case study write-up in progress — coming in a later pass.

Recommendations

What teams & leaders say

Selected excerpts from professionals I've collaborated with. Full recommendations are available on LinkedIn.

01 / 09

"Giovanni easily owns the end-to-end of the design process and aligns teams and stakeholders around it effortlessly, from discovery to delivery, showing a level of leadership that goes well beyond his title. More than once, he's stepped in to guide the team through genuine ambiguity, resolving conflicting priorities, keeping engineering and stakeholders pointed in the same direction, and making the hard trade-off calls when there was no clean answer. People gravitate to him for direction even when there's no reporting line requiring it, which says a lot about the trust he's earned."

Caspar Vogel — Senior Product Manager

"Over the four years I worked with Giovanni, he was the person I consistently turned to when a feature felt too abstract or stuck. Giovanni's true superpower is his ability to decode complexity. You can drop him into a completely ambiguous problem space, and he will systematically strip away the fluff until he hits the core user need. What truly sets him apart as a senior leader is his ability to innovate under pressure. When the team was facing an intense crunch, Giovanni stepped up and proactively pioneered how our design team could integrate AI into our daily process."

Sakshi Bankawat — Product Designer

"Giovanni excels at translating complex functional requirements into intuitive solutions. While many designers get constrained by technical limitations, he consistently prioritizes users in every design decision, regardless of complexity. His versatility extends beyond traditional UX design. Giovanni has performed well in an interim role as Product Manager / Product Owner, bringing strategic perspective to his design work. This means he balances user needs with business requirements while ensuring everything remains functional — a valuable skill in today's SaaS environment."

Matthias Eckardt — Senior Technical Writer

"He gave a great contribution to the team because of his knowledge in the field that helped us set best practices adapted to the needs of our company. His design is not only excellent from the aesthetic point of view but incorporates UX research insights making it functional and useful. During internal discussions, he often proposed business-oriented thinking through effective communication at any level, from peers to senior executives."

Simona Maccarrone, PhD — UX Researcher

"Working with Giovanni was always a pleasure. He always added value to any project he was involved in. Using his broad product skillset he has gathered over his career he is able to provide critical insights into many products. In addition, he is also skilled in aligning others to follow these insights."

Joshua Devlin — Lead Data Engineer

"I had the absolute pleasure of building digital products with Giovanni at Matmatch. He is an exceptional UX/UI professional with a wealth of knowledge and experience to share. Giovanni is a firm believer in design influencing product strategy early on and not just meant to be considered at the end of the execution process. I would strongly recommend Giovanni as UX/UI Lead."

Dr. Inga Linda Toma — Data Product Leader

"I enjoy collaborating with Giovanni and appreciate his initiative in pushing projects forward and bringing creative ideas into fruition. He is passionate about his craft and always has the user's experience as his focal point in mind to deliver a final product. Giovanni brings years of professional working experience to the table and his knowledge greatly enhances any multi-disciplinary team he's a part of."

Madeline Yin — Software Engineer

"I experienced Giovanni as a passionate, solution-oriented UX & UI Designer, who brings an extensive methodology toolset to the table. He really excels at aligning business goals with user needs, which is exactly the right focus for modern digital products."

Johann Knott — UX Design

"He is always open for feedback and also able to be pragmatic and flexible when required due to technical or other limitations. Furthermore, he is really interested in how customers are using the product so that he can provide the best possible user experience for them."

Julia Wolf — IT In-house Consultant

01 / 09

Contact

Let's talk product strategy and design

If you're working on complex product problems — or building a team that does — I'd be glad to talk.

Based in Germany (Bodensee)

I work in English, German, and Spanish.

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